As Cape Breton – Unama’ki’s private sector-led economic development organization, the Cape Breton Partnership dusted off the well-known Think Cape Breton First brand, and launched #CapeBretonFirst, an Island-wide campaign to encourage Cape Bretoners to buy, eat and stay local.

As part of the campaign, the Cape Breton Partnership partnered with the Breton Ability Centre who is making #CapeBretonFirst shirts, hats, storefront/car decals, pens and tote bags available for sale online through their retail shop, The Best of Cape Breton. All proceeds from the sales will be donated back to the Breton Ability Centre.